/// CONTENT_PIPELINE

public fun generate_at_scale() {

let markets = ["SEA","US","EU"]

let lang = ["EN","ZH","ID","ES"]

// 10x output, same team

return publish(markets, lang);

}

/// SEO_ARCHITECTURE

public fun build_organic() {

let clusters = analyze_gaps();

// zero ad spend model

return top3_ranking;

}

/// BRAND_INFRASTRUCTURE

public fun localize(market: str) {

let tone = "authoritative"

// consistent across 12 markets

return brand_system;

}

/// CONTENT_PIPELINE

public fun generate_at_scale() {

let markets = ["SEA","US","EU"]

let lang = ["EN","ZH","ID","ES"]

// 10x output, same team

return publish(markets, lang);

}

/// SEO_ARCHITECTURE

public fun build_organic() {

let clusters = analyze_gaps();

// zero ad spend model

return top3_ranking;

}

/// BRAND_INFRASTRUCTURE

public fun localize(market: str) {

let tone = "authoritative"

// consistent across 12 markets

return brand_system;

}

BuildProduct Narrativesacross Borders.

View Work

// 02 — manifesto

Good B2B marketing turns technical complexity into systems people can understand, find, and use.

Across product content, website structure, search visibility, sales enablement, localisation, and AI-assisted workflows, my work focuses on building clearer paths between products, markets, and global-facing teams.

// 03 — proof

Global Site Rebuilt

Structure, messaging, multilingual content

Selected proof points from brand, content, search, website, and demand work.

/// MARKET_ENTRY

public fun expand(geo: str) {

let icp = "verified"

// 6-week sprint

return pipeline;

}

/// CONTENT_OPS

public fun scale_output() {

let ratio = "10x"

// same headcount

return published;

}

/// ATTRIBUTION

public fun measure() {

let signals = analyze();

// closed-loop model

return revenue;

}

/// MARKET_ENTRY

public fun expand(geo: str) {

let icp = "verified"

// 6-week sprint

return pipeline;

}

/// CONTENT_OPS

public fun scale_output() {

let ratio = "10x"

// same headcount

return published;

}

/// ATTRIBUTION

public fun measure() {

let signals = analyze();

// closed-loop model

return revenue;

}

/// MARKET_ENTRY

public fun expand(geo: str) {

let icp = "verified"

// 6-week sprint

return pipeline;

}

/// CONTENT_OPS

public fun scale_output() {

let ratio = "10x"

// same headcount

return published;

}

/// ATTRIBUTION

public fun measure() {

let signals = analyze();

// closed-loop model

return revenue;

}

// 04 — CASES

Selected Systems in Practice

Marketing built as systems. Each one a piece of infrastructure.

POCSTARS · 2025

Web Demand Engine

Rebuilt the website, content, search, and form journey into a clearer inbound demand path.

// 01

View case→

POCSTARS · MCX / AEO · 2025

Answer-Ready B2B Visibility

Restructured technical product content to improve discoverability across Google search and AI-assisted answers.

// 02

View case→

Garmin / FAJI · 2014–2018

Technical Content Localisation

Turned technical specifications and product information into localised pages, brochures, and market-facing content.

// 03

View case→

CREYI · 2018–2020

Content at Scale

Built repeatable creative formats and platform logic for high-reach short-video growth.

// 04

View case→

POCSTARS · 2025–2026

GTM Content Systems

Built launch messaging, product content, campaign assets, and sales-facing materials for technical B2B products.

// 05

// 05 — CAREER TIMELINE

A career built through content, systems, and markets.

A path from brand and content foundations to technical B2B marketing, global systems, and AI-assisted workflows.

2025–Present

Global B2B Marketing Systems

POCSTARS · Global Marketing Manager

Built global-facing website, multilingual content, search visibility, sales enablement, and inbound demand pathways.

Now

AI-Assisted Marketing Workflows

Independent Practice

Building AI-assisted workflows for content production, localisation, research, and marketing operations.

2024

B2B Technical Content

Aeson Power · Content Marketing Manager

Translated complex energy storage topics into clearer B2B market-facing content.

2018–2020

Content Growth Systems

CREYI · Creative Planning Director

Led creative direction and repeatable content formats for short-video growth across platforms.

2017–2018

Global Brand Localisation

Garmin · Content Planning

Translated global product messages and technical features into local, user-facing content.

2014–2017

Brand Campaign Foundations

FAJI Advertising · Senior Copywriter

Foundation in brand messaging, campaign thinking, and creative execution for international brands.

2025–Present

Global B2B Marketing Systems

POCSTARS · Global Marketing Manager

Built global-facing website, multilingual content, search visibility, sales enablement, and inbound demand pathways.

Now

AI-Assisted Marketing Workflows

Independent Practice

Building AI-assisted workflows for content production, localisation, research, and marketing operations.

2024

B2B Technical Content

Aeson Power · Content Marketing Manager

Translated complex energy storage topics into clearer B2B market-facing content.

2018–2020

Content Growth Systems

CREYI · Creative Planning Director

Led creative direction and repeatable content formats for short-video growth across platforms.

2017–2018

Global Brand Localisation

Garmin · Content Planning

Translated global product messages and technical features into local, user-facing content.

2014–2017

Brand Campaign Foundations

FAJI Advertising · Senior Copywriter

Foundation in brand messaging, campaign thinking, and creative execution for international brands.

prompt    → reference
reference → draft
draft     → review
review    → refine
refine    → publish

input     → analyse
analyse   → plan
plan      → output
output    → iterate

observe   → decide
decide    → act
act       → verify
verify    → iterate

// 06 — AI LAB

Built with AI, guided by marketing judgment.

Selected experiments in agent workflows, automation, and AI-assisted content systems.

AI WORKFLOW · INDEPENDENT PRACTICE / POCSTARS

View experiment →

AI Marketing Team

A local agent-based workflow for repeatable B2B marketing tasks, built around roles, SOPs, and human review.

AUTOMATION · N8N

Automation Workflows

n8n-assisted workflows for content review, publishing support, notifications, and lightweight marketing operations.

AI BUILD · DOROTHYLI.ME

This Portfolio

Built with Claude Code and structured prompts, applying design judgment to turn positioning into a working site.

BuildProduct NarrativesProduct Narrativesacross Borders.

Good B2B marketing turns technical complexity into systems people can understand, find, and use.

Selected Systems in Practice

Web Demand Engine

Answer-Ready B2B Visibility

Technical Content Localisation

Content at Scale

GTM Content Systems

A career built through content, systems, and markets.

Global B2B Marketing Systems

AI-Assisted Marketing Workflows

B2B Technical Content

Content Growth Systems

Global Brand Localisation

Brand Campaign Foundations

Global B2B Marketing Systems

AI-Assisted Marketing Workflows

B2B Technical Content

Content Growth Systems

Global Brand Localisation

Brand Campaign Foundations

Built with AI, guided by marketing judgment.

AI Marketing Team

Automation Workflows

This Portfolio

BuildProduct Narrativesacross Borders.