01
Technical inputs
Product specifications and business information needed to be turned into clearer, more usable market-facing language.
Case 03 / Technical Content Localisation
Technical Content Localisation
Translating product and technical information into market-facing content.
- Selected work
- Garmin / FAJI Advertising
- Period
- 2014–2018
- Roles
- Content Planner / Senior Copywriter
- Focus
- Product localisation, technical copywriting, product pages, brochures, campaign content
01 / Context
Before B2B systems, the foundation was product translation.
Earlier work focused on turning product information, specifications, and brand inputs into content readable in a local market. Garmin was the main engagement; selected agency projects added technical brochures, industrial advertising, and campaign content.
GarminProduct LocalisationTechnical CopywritingProduct PagesBrochuresPlatform ContentMarket-Facing Narrative
02 / Challenge
What made the work more than translation?
02
Local context
Global or technical content had to be adapted for local platforms, reading habits, and audience expectations.
03
Format diversity
The work had to fit different formats, from product pages and platform content to brochures, advertisements, and presentation materials.
03 / System Built
A repeatable way to turn product input into localised content.
The work followed a recurring pattern: understand the product input, identify the user or buyer scenario, restructure the message, and adapt it into the right market-facing format.
01
Product Input
- Specifications
- Feature Details
- Brand Guidelines
›
↓
102
Scenario Translation
- User Need
- Usage Context
- Local Reading Habit
›
↓
203
Message Structure
- Headline
- Benefit Logic
- Proof Points
- CTA / Next Step
›
↓
304
Market Output
- Product Page
- Brochure
- Platform Content
- Ad Copy
04 / Output
Selected product and technical content outputs.
Work samples are partial but show a consistent pattern: technical and product information reshaped into clearer, localised content across multiple formats.
Product Page
01
Garmin product page localisation
Product specifications and global content were adapted into China-market product-page narratives, connecting features with sports and health scenarios.
Platform Content
02
Garmin platform content
Platform-native articles helped translate sports technology, product knowledge, and running-related data topics into readable content for local audiences. Years later, selected pieces remained among Garmin's most-upvoted Zhihu articles.
Brochure
03
Technical brochure content
Brochure and presentation materials helped organise product, brand, and solution information into more structured external communication.
Industrial Ad
04
Industrial advertising copy
Technical and industrial inputs were translated into concise advertising messages for professional or business-facing contexts.
Copy Samples
05
Product copywriting samples
Selected samples show the early foundation of turning product value into concise market-facing language.
05 / Impact
A foundation for later technical product marketing.
Early work across product pages, platform content, brochures, and advertising helped make product information more readable and locally usable. Years later, selected Garmin Zhihu articles remained among the brand's most-upvoted content, translating sports data and GPS metrics into audience-friendly explanations.